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The New Strategic Brand Management

Jean-Noel Kapferer Brand freaks can now download a sample chapter from this book. I firmly believe that Kapferer is one of the best in business when it comes to branding (Probably because of the management school I belong to!). None the less, download the PDF file and read on. Good place to start!






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This entry was posted on Monday, October 18th, 2004 at 2:37 pm and is filed under Branding. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “The New Strategic Brand Management”

  1. deude – am unable to get the chapter in PDF. Can youy advise. I love reading Kapferer too…

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