Article on Branding An article that discusses the power of branding services and the prerequisites for a services organisation to understand the importance of branding and of course the “do’s and don’ts” while branding a services organisation.
Pepsi ad depicts child labor? (via rediff): “PepsiCo India has said that its controversial advertisement allegedly depicting child labour has been off-air since the third week of September.
On Friday, Uma Mamidupudi, a child labour activist from Hyderabad, had filed a public interest litigation against Pepsi in a city court for glorifying child labour. “
Mtv’s ‘Mtv [...]
Jean-Noel Kapferer Brand freaks can now download a sample chapter from this book. I firmly believe that Kapferer is one of the best in business when it comes to branding (Probably because of the management school I belong to!). None the less, download the PDF file and read on. Good place to start!
“If you take a look around you will see that many, many people are happy to brand themselves. What I mean, for example, is that people are more than happy to wear clothing that displays one or more corporate logos. Right now, in fact, I am wearing a shirt with a corporate logo right over [...]
Sumankumar’s yak pad: “Thoughts of a salesman fresh out of college! Interestingly written. Probes the mind of a person who is just about to sign a deal on the first day of work. Good read… Read on”
The Great Asian Brands Survey: “What makes a great brand? … And why are there so few great Asian brands? How do Asian brands compete with global brands? How do you customise a global brand for the Asian market? All this and more… But if you notice there is only one
Indian Brand in the top [...]
Assumption: When I say ‘Products’, I mean physical products and not software (intangible) products. For practical purposes of defining the difference between Services & Products Marketing.
Though services were offered to consumers from time immemorial, marketers lapped up services as a concept only in the second half of the previous century. Transportation as a service, I [...]
I have created this blog to jot down my thoughts about Marketing, Branding & Sales as a profession. I will be putting up articles in a short while. Watch this space!
Nanda Kishore